Ageless Glamour: Japan’s Seniors Spark a Growing Fashion Trend

In Japan, as the population ages quickly, older individuals are adopting beauty regimens. Shiseido Co. has been providing complimentary makeup classes for senior citizens, instructing them on methods such as shaping eyebrows and performing facial massages.

Given that over a quarter of Japan’s residents are above the age of 65, companies are progressively focusing their efforts on this demographic. Analysts observe that seniors, such as "cool grandpas" and "adorable grannies," are pursuing premium goods and upholding fashionable looks, demonstrating that age does not limit one from embracing style and attractiveness.